Happy Days

Happy Days is a social enterprise charity based in the north of England, which provides support and opportunities such as work experience and volunteering to the homeless, vulnerable and local community. The brief was to rebrand the charity, creating both a main umbrella brand and various consistent sub brands, with potential to add more in the future.

The previous branding was outdated, confused and inconsistent between the various elements of the charity.

After exploring various visualisations of the theme 'happy', I developed the sunshine route.

The chosen route was bold and flexible, ready to be applied to the different sub-brands and with scope to expand the brands further in the future.

This new rebrand featured a vibrant colour scheme, with a playful type treatment and friendly sub-brand logo graphics which all fit under the main umbrella brand.

The Happy Days sub-brands include a building & roofing company, a café and a bicycle shop.

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