![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/05c72a6f-bc3a-45e8-b8d7-78fb72b73fff_rw_1920.jpg?h=614368cdad11126b711d18e0f40d5faf)
The previous branding was outdated, confused and inconsistent between the various elements of the charity.
After exploring various visualisations of the theme 'happy', I developed the sunshine route.
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/cbb0ac6d-cee1-49aa-9020-9d13825a3c65_rw_1920.jpg?h=af889304ed34a7a1854ddabf8d327280)
The chosen route was bold and flexible, ready to be applied to the different sub-brands and with scope to expand the brands further in the future.
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/49f3792f-3dff-4105-9b0e-a4e42755151a_rw_600.jpg?h=94d984591328d89fa631c7728e415494)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/1d03cf03-ec97-4323-827d-85f2c7b413c9_rw_1200.jpg?h=50534dc0b6497c9a5182efb38a0e5068)
This new rebrand featured a vibrant colour scheme, with a playful type treatment and friendly sub-brand logo graphics which all fit under the main umbrella brand.
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/72723e98-eb99-40b3-b755-edd0548ddf40_rw_1200.jpg?h=257dc571ec1ebe913bdeb1cea302ee89)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/bcd9df45-08a9-408d-8efa-86adc732a3fb_rw_600.jpg?h=8eebaa1c0a9cb5efec1dff8f03cd675f)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/489ebdb9-eb1e-46c6-adda-df671f13ea2d_rw_1920.jpg?h=9f26ae50c87ce7ced0cddd4023b6d4e9)
The Happy Days sub-brands include a building & roofing company, a café and a bicycle shop.
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/19d7301e-555b-43e1-b4da-80def5343fc5_rw_600.jpg?h=bb6f246a1f2077b068f2d65d07a5011a)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/4713c444-9938-4122-99aa-995f737814eb_rw_1200.jpg?h=25596922ec6a6f26d61839638f56d7f9)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/0bfb7697-3b54-45a0-9c17-31fa7b664349_rw_1920.jpg?h=72ae90d400e24c79093baa7e04e7ddc4)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/61248298-912a-40da-ad0f-01e0fbacf0a0_rw_1200.jpg?h=e62813c428988f41524707377b86d6a9)
![](https://cdn.myportfolio.com/091623a496130918caf7266ca1fae6b4/83e43518-5e89-4d3f-bd4d-831aaf7064f6_rw_600.jpg?h=41e79d679ebd3286108fe2ba933316ec)