I created a bold but effective brand and visual style for the new business, plus a website with a simple user journey to explain all of the necessary information about electric charging solutions, smart charging software and installation options in a clear and concise way, and a suite of brand elements, such as email templates and business cards.
The brand uses a vibrant and paired back colour palette, with the bold green colour referencing the eco credentials of electric vehicle charging, and I brought this bold colour into the brand illustrations in a subtle way to add life and energy to the website.
I explored various ways of depicting electric car charging within a simple logo such as featuring the recognisable charging plug shape and creating a plug shape from a CJ with an E in the negative space, with the client opting for the simple but very effective electric bolt logo.
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