Brief & challenge
Powered by Flutterwave, Africa’s largest payment network, Send App is a money transfer app for making easy instant transfers to recipients in various countries around the world.
Following a major rebrand in 2023, Send App required a full refresh of all paid activity and creatives.
Deliverables
Static performance creative suite for paid social & PPC
My Role
Lead Creative - creating new branded performance creatives
Creative consultancy - providing ongoing support for Flutterwave internal team, including briefing, training, virtual & in-person creative workshops and quality control
Solution
All ads created showcased the new Send App vibrant and playful style, enabling them to thoroughly stand out from the competition.
Outcome & results
The creative refresh delivered a 18% reduction in CPA (from $115.90 to $95) while driving a 400% increase in purchases (money transfers), exceeding the client's $100 CPA target.
