Brief & challenge
Glaia is a brand-new and revolutionary biostimulant technology that allows plants to harvest light more efficiently and therefore has significant implications for the future of global crop production.
This new development is exciting for those in the industry, especially farmers and growers, so Glaia’s identity had to be flexible and expandable to grow with them as their technology takes off.
Deliverables
A new brand identity to launch Glaia to investors
My Role
Brand Designer - creative direction, development of brand concepts & full brand identity design
Solution
A simple but effective brand identity inspired by photosynthesis that shows Glaia’s game-changing potential. The brand design focused on the idea that one small change could have a monumental impact.
Outcome & results
Delivery of a new brand and guidelines to ensure Glaia launched successfully and gained continued investment.
