Brief & challenge
Kavora is a next-generation investment brand born from a desire to challenge the system and aiming to empower individuals with transparent, high-performing investment opportunities that drive financial freedom.
As a start-up financial brand looking to challenge the outdated, exclusive world of traditional finance, Kavora required a sophisticated and premium identity that would introduce them to the market as a reliable financial partner rather than just an investment provider.
Deliverables
A new brand identity to launch Kavora to market
My Role
Brand Designer - creative direction & brand strategy, development of brand concepts & full brand identity design & stationery suite
Solution
A confident and aspirational brand identity featuring luxurious design touches to make investors feel empowered and secure. The brand utilises an emotional feel to show potential customers how trusting Kavora can have a positive influence on their own financial security.
Outcome & results
Delivery of a new identity to launch Kavora as a sophisticated and premium brand that exudes trust and exclusivity, while always remaining relatable & welcoming.
