Brief & challenge
With their range of compostable and reusable products, period care brand &SISTERS is taking on plastic and irritant ridden mainstream period brands.
&SISTERS needed a new brand to transition them from a young and playful start-up brand to their new form, ANDSISTERS, a strong, confident, mature and nurturing source of knowledge in the feminine care industry.
Deliverables
New brand identity, exploration, planograms & guidance for packaging , designs for a new D2C Shopify eCommerce website and a B2B corporate portal, email templates, social media creatives, PR campaign creatives
My Role
Lead Creative - overseeing ideation & concept generation, leading client creative workshops, research, creative direction, brand development, website & portal design, organic social creative design
Solution
Development of a new brand focused around beauty, softness, and real bodies, to stand out in an industry saturated with bold and well known competitors. Achieved through elevating and adapting elements from the original brand, such as the pebble pattern, to retain a feeling of familiarity and trustworthiness with their existing customers.
Outcome & results
A full rebrand leading to increased investment and culminating in the acquisition of &SISTERS by leading industry competitor Mooncup.
