A brief to brand a children’s charity which introduces the idea of art, competitions and exhibitions to young, primary school aged children. The branding for the programme involves a colourful logo when being directed towards the children, and a single colour logo for all other uses. The branding also uses a custom typeface which has been designed to be child friendly. The brand has been applied across the children's art kit, printed materials for the children, information materials for parents and information for the schools.

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